Brand

The LeaderSync brand

Logos, colours and type for partners, press and anyone writing about us. Please keep them as they are — it helps people recognize us.

Download the logo pack (.zip)

The mark

Two bars, offset, moving together

The white bar is the leader. The teal bar is the team. They’re offset — everyone has their own part — but they move in the same direction. In sync.

The name is one word with two capitals: LeaderSync. Not “Leadersync” or “Leader Sync”.

Logos

Lockups and variants

All logos are vectors with the wordmark outlined, so no fonts are needed. PNGs have transparent backgrounds.

HorizontalDefault. Use this wherever it fits.

SVG PNG 1024 PNG 512

Horizontal, on dark“Leader” in white, “Sync” in Teal 300.

SVG PNG 1024 PNG 512

StackedFor square and tall spaces.

SVG PNG 1024 PNG 512

Stacked, on darkFor square spaces on dark backgrounds.

SVG PNG 1024 PNG 512

WordmarkWhen the mark is already nearby.

SVG PNG 1024 PNG 512

Wordmark, on darkWordmark on dark backgrounds.

SVG PNG 1024 PNG 512

One colour, blackFor single-colour print and stamps.

SVG PNG 1024 PNG 512

One colour, whiteFor single-colour use on dark.

SVG PNG 1024 PNG 512

MarkThe canonical mark on its cobalt tile.

SVG PNG

Mark, one colourBars only, in currentColor.

SVG

App iconFavicon and app icons (16 px to 512 px).

SVG PNG

Clear space and size

Give it room

Keep clear space of at least half the mark’s width on every side.
Don’t show the mark smaller than 16 px.
In the horizontal lockup, the gap between mark and wordmark is 0.35 × the mark’s height.

Colour

Cobalt, ink and a little teal

Cobalt leads. Ink carries the words. Teal is the accent — the team bar, highlights and good news. Amber is for attention only.

Tile gradientlinear-gradient(135deg, #2F5BFF 0%, #1A36B8 100%)

#2F5BFFCobalt 600Primary actions, links, tile gradient start
#1A36B8Cobalt 800Tile gradient end, hover
#0B1220Ink 950Text, dark backgrounds
#475569Slate 600Secondary text
#F1F5F9Slate 100Subtle surfaces
#FFFFFFPaperBackgrounds
#2DD4BFTeal 400The team bar, highlights, success
#5EEAD4Teal 300Accents on dark
#FBBF24Amber 400Attention and “off track”, sparingly

Type

Two typefaces, both open source

Plus Jakarta Sans

Headings (700–800) and the wordmark (ExtraBold 800, −0.02em tracking).

Scale your leadership team. Scale your business.

Get Plus Jakarta Sans

Inter

Body text and interface (400–600).

Sam’s number is late — I asked him this morning and will add it to the agenda when it arrives.

Get Inter

Usage

Do’s and don’ts

Do use the full-colour logo on white or light backgrounds.

Do use the on-dark version on Ink or dark backgrounds.

Do use a one-colour version over images.

Don’t recolour the bars or the wordmark.

Don’t rotate, stretch or squash the logo.

Don’t add shadows, glows or other effects.

Don’t put the full-colour logo on busy images.

Leader Sync

Don’t retype the wordmark or split the name.

Questions about using our brand? Email support@leadersync.ai.